Nike World Basketball Festival
Role: Conceptualization, Client Pitching and Event Producing, Marketing Plan
The World Basketball Festival was a project that celebrated the game of basketball and its growth in the most grassroots way possible.
We successfully gathered representation from the global community of basketball, the music industry, and the sneaker world in the hub of basketball, New York City. We were able to transform Rucker Park and Radio City Music Hall into full length NBA hardwood courts for Olympic Basketball teams and various local teams to play on in the respective venues. We refurbished a local schools playground, creating multiple new courts for the community and hosted basketball clinics there throughout the summer.
Additionally, we transformed to retails spaces into a Nike Basketball Museum and Nike Basketball Pop-Up Shop. These spaces celebrated the history and culture of Nike Basketball through art, vintage Nike sneakers & pieces, and clothing customization.
Black History Month
Role: Creative Direction, Marketing Plan
Conceptualized and directed visuals, events, and production of Black History Month at Hillsong. With the goal of highlighting the beauty and the creativity of Black people. We wanted the artwork to demonstrate the colorful and vibrant nature that comes along with being Black. Our events and experiences emphasized both celebration while also providing many educational opportunities. We were able to collaborate with artist Temi Coker with his unique style of graphic design for this project.
Lend a Hand Pop-Up
Role: Creative Direction
Lend A Hand was created from a desire to do church in a new and unconventional way that connected to youth in a capacity that a traditional Sunday service might not. Our vision was to find an intersection between faith, culture, creativity and youthfulness. From start to finish, young creatives were involved in every aspect of the campaign and 2 day pop-up event.
Culture Convos
Role: Creative Direction
Culture Convo’s were birthed from the Pop Up, but continued even after as a stand alone event because of the buy-in and engagement we received. At their core, culture convo’s were designed to bridge the gap between church and culture, and to give young people a voice in the conversation. We wanted to take important and relevant topics that were often avoided in church pulpits and open up dialogue around them in a creative way.
We Brought in experts from various fields to speak and created an environment that allowed young people to engage, network, and find a sense of value and confidence.
Some of the topics included:
1. Race and the Church
2. Creativity & Culture
3. Money Matters
4. How’s My Health
5. Relationships
6. Good Citizens
7. Careers
Nike 255 custom lab
Role: Concept Development, Design Consultant
The Nike 255 Custom Lab was an experimental apparel customization experience located 255 Elizabeth Street, NYC. VIPs, influencers as well as walk in consumers were able to create their own Nike Sportswear product with a team sport, Nike brand and artist collaboration graphics via a variety of methods and applications, including embroidery, heat transfer and direct-to-garment printing. The space was covered by GQ, The New York Times Magazine, The Fader, and Hypebeast. I was involved with the creation of the customization experience, as well production of the garments.